To explore the website in real-time, please visit the live version of the website:
In conclusion, the website design process for KMA Darwin was guided by a combination of both simplicity and bold design, ensuring ease of navigation throughout the site. The design was intentionally kept straightforward, as the website’s visitors span various age groups, including both children and their parents.
Furthermore, the design was optimised for search engines to achieve a prominent position on Google’s first page and generate a higher volume of leads.
Renay contacted me during the final week of June 2023, and I successfully delivered the website during the first week of July. Below, you will find the Search Console report for the website, comparing the data from the month of June before the redesign with the current metrics.
By integrating design thinking principles and implementing search engine optimisation strategies, we achieved a remarkable increase in visitor engagement on the website, approximately 54%.